How to Market Better: 3 Key Tips for More Successful Projects and Products

Remember at the end of this post, where we talked a little bit about marketing, and I promised to write a post with some key marketing tips? Well here you go!


If you’re a project manager, you may be wondering why a post about marketing would have any significance to you.


Really? REALLY? You’re seriously wondering that?

Didn’t you read this post about the 5 Ways a Project Manager is Like an Entrepreneur?

(Shout out to the inspiring and awesome Robert Kelly of Kelly’s Contemplation, who is also the co-founder of #PMChat – the coolest project management tweet chat there is!)


Ok, so back to marketing, and how SMART marketing can make your project and product successful.

Let me give you a little tip.

Successful marketing boils down to one thing: Understanding your customer.


If project managers can get into the head of the end-customer and understand their need, their pain, their desires, then guess who has the upper hand when requirements need to be prioritized? Or when a feature compromise needs to be made?
(Better yet is if project managers can get the end-customer to TELL them what their need, their pain, and their desires are.)

Yep, youuuu guessed it! The mighty project manager!


Here are 3 key tips to help you market better, regardless of the medium you decide to use as your main marketing platform (you will need many, by the way).

By focusing on these 3 things and keeping them in mind, you can create a marketing strategy that brings your target customers running to you!


1- Define your target market. (Be specific!)

Seriously. You don’t want to be marketing your product to everyone who has a pulse. Not even to everyone who uses a computer. Not even to everyone who needs to manage their finances.


Ask yourself this: Can you imagine a specific product for those target markets?


A better target market would be, for example, people who need to manage their finances on the go, need to access their information from a mobile device, and are looking for ways to save money on their monthly expenses.


NOW can you imagine a specific product for the above target market? I see a mobile personal financial management application that can analyze recurring expenses and make suggestions for how to save money.

(Ok, so maybe you can come up with a better target market than the one I came up with, but you get the point.)


2- Figure out where your target market spends their time, and market to them there

Is your target market on Twitter all day long? Are they reading blogs? Are they on Facebook? Are they on the playground?
Then that’s where you need to be, too.


3- Speak your target market’s language

Simply put: Don’t use complicated, industry-specific jargon and terminology if that’s not how your target market talks.

(On the other hand, if that is how your target market talks, then by all means, go ahead and use those big words and complex sentences.)


As always, I’d love to know what you think! Are any of these marketing tips something you can benefit from in your role? Do you have any other killer marketing tips we can benefit from?

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One Response to How to Market Better: 3 Key Tips for More Successful Projects and Products

  1. Andy McGhee says:

    Small satellite office in the UK of a larger Danish company specialising in manufacturing and prototype design and build and lean manufacturing. We are engineers – qualified – chartered with specific skills. How would you begin to market these skills and physically get in touch with your future clients ?
    Agree not to use complicated jargon – difficult to do when the client understands the jargon and wants to know that you are conversant with it. ‘Lean Manufacturing’ process optimisation’ I do agree that the depth of guano in any field increases proportionally with the number of syllables used.

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